There is no doubt that the process of eating begins long before the first bite is taken. Senses such as smell and taste are naturally involved in our food preferences, but the first sense to be stimulated is definitely the sense of sight. If you are in the food industry, you are probably aware of the enormous influence appearance has over customers. This assumption is not limited to the food itself but is true to the overall appearance of the place. People tend to choose bakeries, restaurants and other food stores by their aesthetics. The eye catches every single detail and translates it to a general opinion over the place. Today, the internet plays a major role in selecting process. Potential customers search the web in order to decide where to shop or eat; therefore, your bakery’s site is your number one representative online. ...