Any person, who knows a few things about the internet, search engines and web promotions, would advise you decisively to stay away from building a one-page website. It is a pitfall you can easily avoid, and unless you have no commerce or promotional needs, you should not even consider taking that course of action, although it may seem tempting, especially for the lazy ones among us…
Who Can Benefit from a One-page Website?
There is an abundant of webpages that function as modern visiting cards. They do not take part in the competitive SEO game, which is being held all over the World Wide Web. These websites are not there to lure internet users, who seek for information, services, products or entertainment. Their target audience, fluid as it may be, does not consist of internet strangers and random traffic, but mostly include people that have prior references.
Other sites that might benefit from a one-page template are those that promote only one term or topic.
One-page sites that include helpful or valuable content, suitable density of keywords and well designed interface may have a great impact, and they are generally simpler to handle, both for you and your visitors. Nevertheless, search engines are usually inclined to be suspicious about such sites.
Why Is One-Page Website SEO is Doomed for Trouble?
Keywords are one of the SEO fundamentals. It is extremely important to use them in your text, titles, Meta tags, and external links; it is advisable to use them even in your webpage URL. Each webpage must have its own unique keyword or a word combination, around which the entire content is built. The text may include other related phrases that enhance the main keyword; however, you must still commit to one expression as the core of your page. A proper keyword density helps search engines to understand what your page is about and what kind of traffic they should direct to your site.
When having only one page, it is pretty hard to stay focused on a narrow topic since this is your only platform, through which you offer people your goods. One-page site radically limits your options and forces you to choose a single promotional goal; otherwise, if you are tempted to introduce a few subjects on the same page, you will bring an SEO disaster upon yourself.
Nowadays, search engines are powerful and super wise creators. They do not only detect the keywords embedded in your content or the number of external links leading to your page. They actually read your text, estimating its relevance and quality by analyzing numerous factors. They tend to recognize one-page sites that are over optimized as spam pages that have no real value for users; as opposed to the way they treat rich content, keyword balanced multiple pages sites. Search engines, as do common users, appreciate updated, varied content, which is hard to deliver through only one page site, without decreasing its keyword ratio and damaging its ranking.
Do not look for shortcuts! Put the effort and time to establish a website that includes at least a few pages of rich and valuable content. Users like to enter a landing page that talks about the topic they were searching for, instead of having to search for it again on a page, which includes a lot of irrelevant data. Multiple pages website will enable you to get better ranks for several different keywords, add more pages as you go, and get higher quality links.