November 22, 2017
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Two leading video hosting and video marketing platforms for business compared

Online video is the most engaging type of content for business these days. Therefore, adding video to your business website or blog is a must, whether as an artistic presentation, illustrative or educational tool. Producing videos is not enough in order to grant your visitors with a genuinely satisfying user experience, no matter how fascinating or helpful they are. It is equally important to find a reliable video hosting and marketing platform that provides the products and services required for displaying, hosting and distributing your content in the best possible way.

While YouTube and Vimeo are known to be widely used video platforms for entertainment offering free low-level service, there are business-focused alternatives with lots of advanced options, which can help you maintain online video content for your website, mobile app, or multimedia platform at the professional level. The following two video hosting and marketing services deserve a closer look. We’ve reviewed Cincopa and Wistia in detail, so you can compare their key features, pros and cons, and decide which YouTube and Vimeo alternative is more beneficial for your business.

 

Wistia and Cincopa Review

Cincopa and Wistia are two leading video marketing and hosting platforms available today. They provide some much more powerful features and tools YouTube does not support, using which you can fully control and customize your online video player appearance, protect your video content, and leverage video marketing to the full extent.

 

The list of Wistia and Cincopa’s common merits is pretty long. It includes video CDN system, video streaming to multiple devices, powerful video player customization options, video SEO and social media optimization tools, email marketing integration, advanced video analytics and more solutions that assure fast and high-quality content delivery, as well as flawless performance for both desktop and mobile devices. These two video platforms are user-friendly and easy-to-manage: they require no technical skills, enable you to access and control your content remotely, create and edit beautifully-looking video galleries, organize video files, and publish video content to your website by simply copying and pasting the embed code. You can also share any video gallery or specific video file via any third-party website, social network or email with a direct link.

Both video platforms offer numerous video player skins, including video playlists that can be fully customized to your taste. Additional benefits are content back-ups, in-depth video insights and analytics, SEO tools to improve search engine results, personal team management and client management center helping to utilize video content for collaboration.

Cincopa and Wistia provide awesome HTML5 video players that work perfectly with any browser and device. Besides, you can take advantage of their free plugins for CMS to integrate video with your website in a few quick clicks.

Cincopa and Wistia offer pre-roll and post-roll ads for their users. This feature allows displaying promotional videos before or after the main video (or playlist) and can be used to advertise third-party content or promote your own brand in your video network.

There is no limitation upon the number of files you may upload to a video gallery. However, Wistia supports uploading files that are no larger than 8GB in size. Cincopa allows its free account users to upload up to 400MB of files in total (up to 100NB per file); premium users can extend their storage size to more than 30TB.

For all the common attributes there are a few distinguishing features, for better and for worse, you might want to consider before choosing the video platform optimal to your personal or business needs.

 

Wistia

Pros

Wistia is appreciated by many business users due to powerful video marketing tools it provides, that can be easily extended due to integration with third-party tools. For example, Wistia can be used with a plethora of email marketing platforms, thus letting you embed videos directly to your email campaigns. Video analytics belongs to Wistia’s most powerful strengths. It provides detailed statistics and analytics about video performance. Smart tools like video heatmaps are extremely informative and helpful for large video marketing campaigns.

Cons

Wistia’s first and foremost drawback is price. Quite many of its users are discouraged with tough video storage limits. The Free plan allows having no more than 3 videos and above that it gets pretty expensive: premium plans start from $99 per month. All premium Wistia plans include 10 ‘free’ videos, charging 25¢ per month for every extra video.

 

Cincopa

Pros

Cincopa provides a huge collection of video player templates for websites, which is probably the largest on the web. All templates are fully customizable – users can create unique video player appearance with advanced video template editor or customize the CSS code directly. At the same time, Cincopa offers much more than video hosting. Unlike Wistia, it supports multiple media formats and can be used for hosting and managing videos, audios, podcasts, images, slideshows, and documents.

Cincopa can be completely adjusted to custom business needs; it offers beneficial marketing features, such as video branding, SEO-friendly fields for video assets and galleries, JSON-LD embed codes that work faster and are also SEO-friendly, integration with Google Analytics and major email marketing providers. All Cincopa users may access fully-functional video analytics where they can find video stats, video heatmaps, live user feed and detailed information about each viewer.

Cincopa video platform is cost effective. It provides a free account (limited to 400MB storage space and 200 MB bandwidth per month) and premium plans starting from as low as $25 per month.

Cincopa offers important features, such as video annotations, video call-to-action (CTA), and video subtitles.

Cons

Plus and Corporate plans have the following limits:

  • 100 videos, 3500 images, 500 audios;
  • 1000 videos, 10000 images, 5000 audios.

Apart from that, each plan limits the amount of traffic that can be used at no additional cost (100GB and 400GB limit for Plus and Corporate plans accordingly). To gain extra traffic, you’ll have to pay 18¢ per 1 extra gigabyte.

Yael is a WordPress savvy; she loves to explore themes, plugins and even develops some of her own. She lives, breathes and eats code for breakfast. Yael tends to test every piece of WP code that she can put her hands on and then, write about it :-)

Yael

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